The choice of the word "pique" in the headline is interesting, but Brad Stone conducts a good interview nonetheless. My favorite part is this:
I personally believe that it's better to shoot higher. You don't want to be looking at your competitors. You want to be looking at what's possible and how to make the world better.
Really? Because the whole Google+ thing isn't just Google chasing Facebook. Okay.
Not that there's anything wrong with that—just don't say you're above chasing your competitors while you are actively engaged in it.